Logo | Branding | Marketing | Signage
Bee Healthy Regional Dental Service is the community-based dental service providing support, education, and free (publically-funded) dental care for children in the Greater Wellington Region.
When the team came to us to brand the service, the brief was to connect with children, predominantly aged 5-12, in a fun and friendly way and build a platform by which to educate kids about about oral health and make the business of teeth fun…. so we created BarnaBee! A friendly, lovable little bee and icon for the Bee Healthy Regional Dental Service, perfectly suited to promote the Dental Service’s key messages of prevention, examination & treatment.
Combined with supporting imagery, the Bee Healthy brand was built and applied throughout a number of communications, resource material, multiple clinics and vehicle signage right across the region.